David J. Schwartz

David J. Schwartz was an American author and motivational coach, considered to a leading authority on it. He was a Professor of Marketing at Georgia State University, and soon became well known for his self-help books, especially for The Magic of Thinking Big, published in 1959. Later he founded his own consultancy firm for providing leadership and development coaching, called Creative Educational Services Inc. Georgia State University provides a scholarship in his honor.