I don't hire a lot of number-crunchers, and I don't trust fancy marketing surveys. I do my own surveys and draw my own conclusions.
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling. - Gary Vee
Marketing to me means to identify exactly who your ideal customer is: knowing their behavior, knowing their age, knowing their gender, knowing their location. And 9 times out of 10, in my opinion, the easiest way to do that is to just sell to people who are as similar to you as possible.
Marketing is what gets you noticed, and that side of it something — this side of it, if you like, doing interviews — is the side of it that I least enjoy, and yet is 50% of the project. - Rowan Atkinson
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