I will take as a given that, for most people, somewhere between six and seven billion of them, the perfect job is the one that takes the least time.
I’m really excited about the future of content marketing. But in the same fashion that you have Google, Microsoft, Apple, Amazon – who all used to be very cleanly separate – on this collision course where they are competing on the same verticals, I think you’re going to end up having television producers, movie producers, writers, song writers, all competing for the same mental bandwidth.
If you spend your time, worth $20-25 per hour, doing something that someone else will do for $10 per hour, it’s simply a poor use of resources.
Information is useless if it is not applied to something important or if you will forget it before you have a chance to apply it.
It has never been easier to create content self-published, but it has never been harder to get the attention you want, or need, to really put something into orbit.
It is predicated on the assumption that you dislike what you are doing during the most physically capable years of your life. This is a nonstarter—nothing can justify that sacrifice.
It’s lonely at the top. Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for the mediocre. The level of competition is thus fiercest for ‘realistic’ goals, paradoxically making them the most time and energy-consuming.
Learn to be difficult when it counts. In school as in life, having a reputation for being assertive will help you receive preferential treatment without having to beg or fight for it every time.
Marketing to me means to identify exactly who your ideal customer is: knowing their behavior, knowing their age, knowing their gender, knowing their location. And 9 times out of 10, in my opinion, the easiest way to do that is to just sell to people who are as similar to you as possible.
Most people are fast to stop you before you get started but hesitate to get in the way if you’re moving.
People are fond of using the its not what you know, its who you know adage as an excuse for inaction, as if all successful people are born with powerful friends.
The best results I have had in my life; the most enjoyable times, have all come from asking the simple question: ‘What is the worst that could happen?’
The common sense rules of the ‘real world’ are a fragile collection of socially reinforced illusions.
The question no one really seemed to be answering was: ‘Why do it all in the first place? What’s the pot of gold that justifies spending the best years of you life hoping for happiness in the last?’
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