Your business, and your brand, must first let people know what you care about, and that you care about them.
Most people think small because they are afraid of success, afraid of making decisions, afraid of winning.
If you are a little different, or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you.
Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.
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