I had to pick myself up and get on with it, do it all over again, only even better this time. - Sam Walton
I guess real merchants are like real fishermen: we have a special place in our memories for a few of the big ones. - Sam Walton
The truth is when those Butler Brothers folks turned down my discounting idea, I got a little angry, and maybe that helped me decide to swim upstream on my own. - Sam Walton
The goal as a company is to have customer service that is not just the best, but legendary. - Sam Walton
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. - Sam Walton
The way management treats their associates is exactly how the associates will then treat the customers. - Sam Walton
Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more. - Sam Walton
Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. - Sam Walton
The secret of successful retailing is to give your customers what they want. And really, if you think about it from the point of view of the customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience. - Sam Walton
If one of our customers comes into the store without a smile, I'll give them one of mine. - Sam Walton
Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations. - Sam Walton
I was asked what I thought about the recession. I thought about it and decided not to take part. - Sam Walton
Information is power, and the gain you get from empowering your associates more than offsets the risk of informing your competitor. - Sam Walton
I pay low wages. I can take advantage of that. We're going to be successful, but the basis is a very low-wage, low-benefit model of employment. - Sam Walton
Control your expenses better than your competition. This is where you can always find the competitive advantage. - Sam Walton
I'd still say that visiting the stores and listening to our folks was one of the most valuable uses of my time as an executive. But really, our best ideas usually do come from the folks in the stores. Period. - Sam Walton
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