In movies you have all these different genres of movie and when you go to a different genre of movie, you have different emotional expectations. They are this sort of commercial experience in that you feel like, 'I paid to go see a comedy, so this better be funny', but that is not an expectation you would have going to see a drama or going to see a documentary or whatever, right. In games we don't seem to have that. Everybody expects this fun thing out of all games.